As the 80’s babies approach their roaring twenties the leaders of this generation begin their slow crawl to the top. For some, the journey isn’t quite as scrupulous. Brooklyn native, Sickamore can passionately attest.
Although in his High School days his family viewed him as a dreamer, he was enamored by music and set out on a mission. Realizing the sizable demand in his immediate market, his classmates, he began at the tenacious task of creating personalized mixtapes. He immediately monopolized his school and went on to purchasing a store. All before the ripe age of 18, he was running a thriving mixtape shop. Whilst integrating with the finest DJ’s, he branded himself ingeniously with a series of instrumental cd’s. By watermarking each track with a sample, which cleverly recited “Sickamore” at every break in the beat, the hottest rappers were free-styling to his instrumentals. His brand was born. His mixtapes had become such a success; he was forced to close the store to focus on his own distribution.
Immediately realizing that new artists first featured on his mixtapes had a high major-label signage rate, he began to focus on breakthrough acts by way of artist development. In 2004, he entitled his firm and adjoining mixtape series “I Can Make You Famous,” and inked six-figure deals for both Saigon and Tru-Life. His accomplishments early on reveal much about his fearless resolve. The press responded and labeled him “Your Favorite A&R’s A&R.” His unyielding focus has guided his remarkable progression in a cutthroat industry.
In 2005 quickly after the conception of Empire City Records, Jason Rockland courted Sick and he began his position as VP of Operations. Unflinching and exhilarated by the prospects of life and of music, he adds a great ingredient to the Empire City team. With an aggressively insightful nature and knack for success he is assured to help spearhead the Empire City movement.
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Although in his High School days his family viewed him as a dreamer, he was enamored by music and set out on a mission. Realizing the sizable demand in his immediate market, his classmates, he began at the tenacious task of creating personalized mixtapes. He immediately monopolized his school and went on to purchasing a store. All before the ripe age of 18, he was running a thriving mixtape shop. Whilst integrating with the finest DJ’s, he branded himself ingeniously with a series of instrumental cd’s. By watermarking each track with a sample, which cleverly recited “Sickamore” at every break in the beat, the hottest rappers were free-styling to his instrumentals. His brand was born. His mixtapes had become such a success; he was forced to close the store to focus on his own distribution.
Immediately realizing that new artists first featured on his mixtapes had a high major-label signage rate, he began to focus on breakthrough acts by way of artist development. In 2004, he entitled his firm and adjoining mixtape series “I Can Make You Famous,” and inked six-figure deals for both Saigon and Tru-Life. His accomplishments early on reveal much about his fearless resolve. The press responded and labeled him “Your Favorite A&R’s A&R.” His unyielding focus has guided his remarkable progression in a cutthroat industry.
In 2005 quickly after the conception of Empire City Records, Jason Rockland courted Sick and he began his position as VP of Operations. Unflinching and exhilarated by the prospects of life and of music, he adds a great ingredient to the Empire City team. With an aggressively insightful nature and knack for success he is assured to help spearhead the Empire City movement.
-Joi Rogers
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