G-Unit: Unmaking The Band?

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Lloyd Banks, Tony Yayo, Young Buck, Sha Money XL, DJ Whoo Kid, Mobb Deep, Spider Loc, M.O.P., Young Hot Rod, Nyce, Mazaradi FOX and Trick-Trick are the last men standing: a menacing, hand-selected group of the famous, and infamous, rappers alive, deviously pirating raps wayward vessel. Captain 50 pioneers the group – I mean unit, through a stormy sea of music. He and the gang set sail on a quest to find hidden treasure.

Now of course, in their travels, they have acquired a handful of enemies. It’s no wonder Fiddy’s got a quick draw, and with that, Captain Cent keeps all the gun totin’ hooligans at bay.

Once a crew member on S.S. G-Unit, Game supersedes as 50′s arch nemesis. By far, he exerts more energy than any other on what may not be such a profitable cause. Nevertheless, 50, rather effortlessly, keeps even that monster at bay. He clarifies, “I actually make more money off it then he does… so I don’t mind him. He sold 5 million records when I wrote it, and eight-hundred-ninety somethin’ thousand when he wrote it…” He continues, “you notice I haven’t wrote any records like to disrespect him, ‘cuz If I destroy him I destroy my own money, you know, I have accomplished what’s impossible to accomplish. I’ve become my own competition.”

Since wildly publicized beefs, with rappers who have signed their lives, street cred and publishing away quickly become old news, other suitors sail by and fire cannons towards the ship as it heads back East.

Gaining most resistance from those hailing from his hometown, New York, Curtisssss’ newest rivals emerge wearing skulls, bones and pink – or is it purple this season? Dipset ring leader Cam´ron makes headlines, at his television interview on 60 Minutes, with his controversial thoughts on the act of snitching. None of which haven managed to overshadow the gossip or intrigue of his impending disdain for Commander Cent. Quite confidently, 50 indifferently remarks, “You can’t beef with someone who isn’t intelligent enough to know when they lost.”

This cleverness, which is apparently Captain Cent’s sixth sense, doubles as a locked grip on his growing fan base, and lays a thick line of separation between him and his competitors. How does Killa Cam or Hurricane Game plan to gear up for battle at sea this year? Maybe we can expect a comical array of YouTube beef response videos to swamp our inboxes and instant messages before the summer let’s out. Speaking of YouTube, 50 announced that he will be releasing four videos with his upcoming album. Most importantly, whether or not they are added to rotation on major video networks he will have each one available for viewing on YouTube. Take that you filthy scoundrels!

With that in mind, September 4th is quickly approaching, and it is then that “Curtis” will be available for purchase at iTunes, Zune and record shops (who aren’t going out of business) across the nation. Just today the presale of the album held the number ten spot on iTunes. Odd isn’t it, how iTunes is gaining momentum as a grand indication of billboard sales. Mr. Cent explains, “To make this album I used a whole different process. I left no stones unturned… the album kinda feels like ‘Batman Begins.’”

For some this beginning is a means to an end. Most recently Olivia walked the plank. 50 Cent confirms that the split, which occurred before Olivia even released her first album on G-Unit, was due to “miscommunication” and had no bearing on her talent. After allegedly spending nearly $2 million on Olivia’s project with recording, videos and marketing, it would be interesting to find out the hidden secrets behind the untimely split. That interview by Wendy Williams as Olivia promotes that book release would be rather entertaining.

Alright, that is enough speculation. Let’s look at this year in review (so far). 50 buys into the “Ban 50, Save The Kids” t-shirt promotion that was originally introduced in support of the rally against Tony Yayo’s alleged pimp smack on Jimmy Henchmen’s son. Our beloved Fif has been spotted wearing the shirts. All publicity is good publicity, right? Whoo Kid launched Pow! Magazine and continues heating up Hot 97 with Pow! Radio and has around 1 million DVD’s sold under Pow! Films. Prodigy released a solo mixtape produced entirely by The Alchemist, “Return Of The Mac” on Koch which seems to lead into his release of H.N.I.C. 2 due out this year. Young Buck adds to the roster of his new label “Cashville Records” and is currently touring with two of his signee’s C-Bo and Tha Outlawz. Lloyd Banks has managed to keep a low profile but made headlines last week when his show in Derby, England was cancelled due to a gang violence scare. It’s a sick sad world.

In conclusion, rumors continue to swarm that G-Unit is one step away from disbanding. Although nothing has been confirmed, my spider senses are tingling and I have my bets on 50 pulling a rabbit out of a hat. More importantly, with the high forecast of sales on Fif’s upcoming album, the revenue may build moral enough moral to revive the public’s view of the crew and give fans hope again in their eminent perseverance through the perfect storm.

- By Joi Rogers

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